NBC’s “Today” takes its ‘Girls Trip’ to Jamaica
TODAY with Jenna & Sheinelle is scheduled to broadcast two on-location episodes from Sandals Dunn’s River in Ocho Rios on March 26–27, in collaboration with the Jamaica Tourist Board. The announcement also includes a viewer giveaway tied to the trip theme.
Why this matters for travelers
When a major morning show films on location, it can quickly shape how first-time visitors imagine the destination—especially for friend groups. Expect more people searching for “girls trip” planning ideas, resort comparisons, and what to do beyond the property.
If you’re planning a women’s getaway, these two guides help you structure the trip with better pacing and smarter day planning: Jamaica Girls Trip Guide and Montego Bay Girls Trip Guide.
What the ‘Girls Trip’ theme signals
The theme is basically a blueprint: quick wins, low friction, and a trip that feels effortless. For groups, the biggest difference-maker is reducing “dead time” (long transfers, unclear meetups, and scattered plans) so the vacation stays social and smooth.
If you’re traveling in late March, keep plans flexible—filming schedules and on-property activity can shift. Put your “must-do” items earlier in the trip so you still feel satisfied if anything changes later.
Getting to Sandals Dunn’s River
If Sandals Dunn’s River is on your itinerary, this reference page outlines private transportation options to the resort: Sandals Dunn’s River private transportation.
